A bold identity for a falafel shop in Antwerp, turning the energy of street food into something you cannot walk past.
(Scroll)The brief was a counter on a busy street, so the identity had to win at three metres before it won anywhere else.
Built to be unmissable
The positioning was simple: create the stop people could not walk past, bold, local, immediate and unmistakable.
Loud on purpose, and only three colours
A loud typographic language, an expressive character and a compact colour system give the brand its own recognisable world.
Designed for the pavement, not the screen
The identity was designed to work where the brand would actually be encountered: on the counter, on the pavement, in someone’s hand and across the city.
A system that survives daily posting
The system becomes a flexible content language, playful enough for social, but consistent enough to remain recognisable in every format.
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