An accessible fine-jewellery identity built around a distinctive mauve palette, precise linework and a symbol designed to scale from a product tag to a campaign.
(Scroll)Accessible was the whole brief: the brand had to read as fine jewellery without the distance that usually comes with it.
Precise, without being cold
Campaign imagery balances polish with warmth, keeping the jewellery precise without making the brand feel distant.
From a product tag to a campaign
The identity carries from e-commerce to social content without losing its clarity or character.
Selling online, booking in store
The online boutique, from the home page and the catalogue to the product page, the bag and the checkout. Six universes, from fine jewellery and engagement rings to watches and leather goods.
Every product page pairs Add to bag with Book an appointment, and the home page leads to the four boutiques. Gift messages and engraving are added from the bag, guests can check out without an account, and customers pay by card or cash on delivery.
Product design and design system, with a UX designer. Specs, roadmap and delivery.
The same language in print
The same visual language extends into catalogues, printed matter and large-format campaign placements.
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