Sooqna

Making second-hand design something you inherit, not something you settle for.

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01  / Overview

Not a marketplace but a gallery of design heritage, where every piece arrives with a past and access is earned.

Client
Sooqna
Location
Sharjah
Year
2025
Sector
Tech & Digital
Scope
Brand Diagnostic, Brand Strategy, Visual Identity, Art Direction, Brand Guidelines
02  / Challenge

Second-hand furniture had one argument left: it costs less.

We replaced the discount with a lineage.

03  / Identity

A brand platform where none existed: the client came in with no strategy document, no persona, no brand book, no moodboard.

A full identity delivered with rules, not just assets: logotype and symbol, four-colour palette with approved and forbidden pairings, two typefaces specified for print and web.

A category argument that no longer depends on price: provenance, scarcity and earned access carry the brand instead.

An activation roadmap written and prioritised for the client to execute: drop mechanics, ID Card listings, member-only access, archive tags.

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Sooqna visual
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Sooqna visual
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